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Market Research Forms: Business to Consumer and/or Business to Business Demographics/Psychographics Research
Use this Market Research to create your Ideal Client Profile.
- Select at least three of your current clients to interview.
- Perform the demographic research by personally interviewing these clients either on the phone, or in person.
- Complete three Business to Consumer (B2C) worksheets if you primarily sell to consumers.
- Complete three Business to Business (B2B) worksheets if you primarily sell to businesses.
- You may complete both sets of worksheets if you sell to both types of clients, or just select the one responsible for the greatest percentage of sales.
- When you have completed the research interviews, use the Summary and Summary Analysis to compile all of the information to determine commonalities among your current clients.
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B2C Customer Survey form - right click to save
Instructions:
- These forms are designed to be filled out online, but you may also print them out and fill them out by hand.
- To fill out online, click in the fields to enter information.
- Tab to go to the next field.
- The first two pages have been filled out with sample information.
- Replace that information with your own market research information.
- Always make sure to save your work.
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