Casy Study: Would-Be Entrepreneur Conquers Fear

"If you want to know how to create a successful business from nothing, or how to take a successful business, geometrically, to the next level, then OneCoach can show you how to do it."

— Elon Bar-Evan
President, Equity Creations

Client: Equity Creations, Inc.

This business successfully negotiates short sell real estate deals. Equity Creations took advantage of the real estate market downturn, helping move properties that are worth less than the outstanding mortgage. It's a solution for the cash-poor homeowner holding the mortgage, the mortgage company faced with a potential foreclosure, and the realtor for the new buyer. Equity Creations generates a win-win-win that completes the sale and avoids the foreclosure.

Challenge: Facing Fear to Create a 'Blue Ocean' Business in an Unknown Industry

Elon Bar-Evan had the heart and mind of an entrepreneur, but fear kept him from moving forward. He was trying to step into a new real estate business while maintaining his long-time career flying around the world teaching cell phone companies how to use software.

His new business concept was a "blue ocean strategy," because he knew of few competitors. Still, the enormity of the space, and the fact that he knew next to nothing about it, kept him from taking the plunge.

A trip to a Southern California OneCoach conference convinced Bar-Evan to jump, and changed the course of his life forever.

Results:

• In less than one year, Elon successfully launched Equity Creations, learned everything he needed to know about the real estate industry, negotiated deals, and prepared to sell it to start two new ventures.
• As a condition of the sale, Elon will continue to share in profits.
• Elon is in the process of starting two new businesses�one web-based, and the other a marketing consultancy for a new invention.
• After working non-stop to create his first enterprise, Elon's goal is to run businesses that give him hours of free time during the week. He believes, and knows, that this is possible.

How OneCoach Helped:

Elon thanks his wife for virtually pushing him out the door to attend OneCoach. By using the Business Growth Network, Elon:

• Gave up the job that had been draining his time and attention.
• Defined his niche, with the understanding that you get nothing if you try to sell everyone.
• Convinced bankers and realtors to trust him by giving them this frequent OneCoach advice: "Everybody has to focus on their highest dollar-producing activity."
• Imagined a vision beyond his first business, which he ultimately decided he did not enjoy running.

Steps to Success

An 'Aha!' Moment

1. "John Assaraf taught me how to change beliefs," says Elon. He looks at it this way: I believe it's possible.
2. I believe it's already mine.
3. I believe I have the knowledge and genius to make it happen.

Becoming an Expert

Elon worked extremely long hours studying the industry he wanted to enter. He spent time and money developing the forms and materials that helped him navigate the legal waters of the real estate/mortgage brokerage industry. He plans to leverage that knowledge on a website in the near future.

Limitless Possibilities

Now that he has successfully launched his first business, Elon is confident in his future prospects. For instance, what he learned about marketing from OneCoach's Adrian Ulsh gave Elon enough savoir faire that he was approached to market an anti-pollution invention.

Living the Extraordinary Life

Elon has learned that he doesn't particularly love the day-in and day-out demands of running a business. He envisions a time when he will be working on a less-than-fulltime basis, while receiving an income stream from existing businesses that require little of his time or attention.

Tools

Elon finds many avenues to use OneCoach to his benefit. To accelerate his learning, he:

• Joined the Business Growth Network
• Attends conferences regularly
• Listens to expert interviews
• Uses the "ask-an-expert" feature to get questions answered
• Spends commuting time listening to recordings of speakers

"They taught me the Science of Success, and the Art of Creating a Business."

—Elon Bar-Evan
President, Equity Creations

or

"If you want to know how to create a successful business from nothing, or how to take a successful business, geometrically, to the next level, then OneCoach can show you how to do it."

—Elon Bar-Evan
President, Equity Creations

and

"I used to be in fear that, if I didn't have this one job, I couldn't do anything. Now, I will never be in lack. There are so many opportunities to create wealth."

—Elon Bar-Evan
President, Equity Creations