Case Study: Crash Course in Business Success Yields Results

Suzanne Thomas "OneCoach over-delivers and exceeds your expectations. The staff is very professional. They are truly concerned about how you're doing and how you're business is doing."

Suzanne Thomas
Fundamental Fitness Owner

Client: Fundamental Fitness, LLC

Based in Westfield, Indiana, this full-service fitness center includes a gym, group fitness activities, massage therapy and childcare.

Challenge:

In August 2006, Suzanne Thomas bought a facility that was close to closing, and began making improvements. Although she had corporate management experience, this was her first solo enterprise. Suzanne gave it a new name: Fundamental Fitness, and knew she needed to grow quickly as an entrepreneur so she could fast track her business' growth.

Among the issues she faced:

Overcoming the previous owner/management's reputation
Lack of direction about which initiatives to start, and when
Cost over-runs for the initial refurbishing she had done

Solution:

Within six months of joining OneCoach and immersing herself in the educational and coaching opportunities it offers, Suzanne boosted:

Revenues 240 percent
Membership 223 percent
Dues 117 percent
Revenue share contributed by personal training to 50 percent
Her professional happiness; Suzanne loves to teach people how to get fitness results they can sustain for a lifetime

How OneCoach Helped:

"OneCoach is an incredibly positive experience," says Suzanne. "It has kept me focused. It's shown me that what I'm struggling with is part of what almost all business owners experience. It's helping me continue to believe in myself and my ability to keep this gym going, and growing."

Steps to Success

A new perspective

"I've learned to spend time working on my business, not just in my business," says Suzanne. The Tuesday conference calls are a helpful reminder to do just that. "On my first OneCoach call, John Assaraf participated. I thought, �Wow, he really is involved. He's not just a figurehead. That really impressed me."

Attracting what she needs

Suzanne's referrals are growing exponentially, and she's being tapped to help in new ways�like teaching 14-year-old soccer players how to improve their agility. "The opportunities that have presented themselves are just amazing. I'm looking for the right people, the right opportunities. When you do that, they seem to just fall into your lap," she says.

Building affirmations to handle stresses

When the going gets tough, Suzanne turns to her coach. "Diane Kohler has been amazing. When I encounter frustrations along the way, she helps me build affirmations to get through it. They help center me," Suzanne says.

Learning to delegate

Three OneCoach teachings helped Suzanne improve in this area. First, she embraced "finding people who play at what you have to work at." Suzanne delegates the tasks that don't come naturally to her, especially the business-related jobs. Second, she focuses on her highest income-producing, highest impact activities. Third, she abides by this rule: "Never try to strengthen a weakness."

Tools

Suzanne is a quick study who takes full advantage of every OneCoach opportunity presented to her. She:

Completed the foundational program
Used the OneCoach process to identify her ideal client
Worked the OneCoach process and talked with John Assaraf, to come up with her Unique Selling Proposition (USP), which is: We get people in the best shape of their life in half the time
Attended conferences in Southern California
Networked with other members
Talked with her coach, Diane, whenever she has questions that need an immediate response
Listened, and re-listened to recordings of expert interviews, which is especially helpful in areas where she is struggling
Found great ideas to immediately implement in the OneCoach online library

"OneCoach over-delivers and exceeds your expectations. The staff is very professional. They are truly concerned about how you're doing and how you're business is doing."

— Suzanne Thomas
Fundamental Fitness Owner

"The OneCoach team is for real. They're interested in whether or not your business is successful. If you're struggling in any area�it really doesn't matter what it is�they seem to have a solution for a way to help you get to a solution."

— Suzanne Thomas
Fundamental Fitness Owner